For UK Electrician Owner-Operators

Pay what your directory bill cost you this year — once. Own the lot.

Full audit, Google Business Profile fix and 3-step plan in 5 working days. £497 one-off. Money back if it isn’t worth it. Delivered by a bloke who works in UK electrical wholesale full-time and speaks sparky.

No contract. No retainer. Money back if it’s not worth it.

Reference available on request: Ben, a local plumber in Burgess Hill. 1.5 years retained. First page of Google for “plumber burgess hill” — Google it yourself.
Mid Sussex based
5 working days
One sparky per area
14-day money back
The problem

Does any of this sound familiar?

Your Checkatrade renewal just landed and it’s nearly doubled.

You signed up when it was £500–£800 a year. The email says £1,800 + VAT now. That’s a month’s take-home after tax, for leads that feel worse every quarter.

“I’ve just been told my renewal costs has risen from £800 to a whopping £1800 plus VAT. That’s about a months pay after tax!!!” — UK sparky, tradesmansaver.co.uk

The phone isn’t ringing like it did.

You’re advertising. You’re paying the subscription. You’re still sitting at the kitchen table on a Sunday night wondering where next week’s work is coming from.

“despite regular weekly advertising… the phone refuses to ring” — UK sparky, electricianforum.co.uk

Your Google listing is half-set-up and you know it.

A mate helped you stick it up in 2016 and nobody’s touched it since. No photos. No posts. 4 reviews from 2019. You can rewire a house blindfolded but this Google stuff is a different language.

“I can rewire a house no problem but this Google stuff has me beat” — UK sparky, DIYnot Forums

What this costs you

£1,500–£2,500 a year bleeding out to a middleman who owns the customer, not you
20–30 hours a year faffing with a platform that’s harder to quit than a bad gym
Every customer anchored to someone else’s brand and someone else’s renewal bill
If nothing changes

What happens if you do nothing?

In 6 months
  • Your directory bill renews at whatever they decide
  • Your Google listing still ranks nowhere for “electrician [your town]”
  • The sparky in the next postcode who did sort his listing out is booked 5 weeks deep while you’re scratching around
In 12 months
  • You’ve paid another £1,800 to rent a shop window on somebody else’s street
  • You’ve got zero new assets you own
  • Your review count is the same. His has doubled.
Here’s the uncomfortable bit: every week you stay on the platform, your competitor’s Google listing gets stronger. Google rewards the sparky who posts photos, answers reviews and keeps the profile alive. The longer you wait, the harder the gap is to close.
The solution

The Sparky Pipeline Audit

A 5-day done-for-you job. Working Google listing, written audit of your whole online pipeline, and a plain-English 3-step plan to replace your directory spend with something you actually own.

1

You send me your details

Business name, website URL, the three postcodes you work most, last year’s lead-platform bill, and a few job photos on WhatsApp. That’s it. Takes 10 minutes.

2

I do the graft

I pull apart your current Google listing, your local rankings, your website, and your three nearest competitors. I fix what I can fix inside your Google Business Profile. I write up everything else.

3

You get the audit in 5 working days

Written report in plain English, priority-ordered so you know what to tackle first. 3 GBP posts live, 3 more ready to publish. Review-request kit with QR code.

What changes for you

  • A Google listing that’s actually working for you, not sat there dormant
  • A clear picture of what your directory money should be paying for instead
  • A plan you can action in 30 days — or hand back to me to run for you
Reference

A local tradesman whose pipeline visibly changed

Ben — plumber in Burgess Hill. 1.5 years retained.

1.5 yrs Retained
Page 1 Google ranking
Live now Verify yourself

When Ben came to me, his Google listing was broken. Couldn’t be found for “plumber burgess hill” on the map at all. First thing I did was fix the listing — same job I’ll do for you. Enquiries went up. He asked me back for the website. Then the social. Then the blog.

Don’t take my word for it. Go check Google right now.

Google “plumber burgess hill”

Today:

  • First page of Google for “plumber burgess hill” and several related terms. Google it yourself — don’t take my word for it.
  • Retained 1.5 years. Same sparky substitution: he’s stopped renting space elsewhere, enquiries come through his own Google listing and his own website.
  • Happy to have a reference call with serious prospects. Email me and I’ll set it up.

Sparky case studies with before/after local rankings, review counts, and directory bill redirected to be added once the first electrician audits have shipped.

What you get

What’s in the £497

Core deliverables

  • Written audit report. Current Google Business Profile state, website review, local rankings for “electrician [your town]”, annual lead-platform spend breakdown with a £ projection of what you’ll save by redirecting it.
  • Full Google Business Profile fix. Categories sorted, services populated, 10 proper photos uploaded (from your WhatsApp job photos), 6 GBP posts researched and written — 3 published live during delivery week, 3 handed over as ready-to-go drafts.
  • 45-minute Zoom Q&A on request within 14 days of delivery. Optional, for live questions after you’ve read the audit. No pressure to take the call.

Bonuses (all included, not add-ons)

  • BONUS #1 — Top-3 Local Competitor Teardown.
    Your three nearest-postcode sparky competitors: their Google listing, reviews, website, rankings. Exactly what they’re doing right, exactly where they’re weaker than you could be.
  • BONUS #2 — 15-minute Loom walkthrough.
    Watch it in the van at lunch. My voice, my face, walking through your audit page by page in plain English. No scheduling, no Zoom.
  • BONUS #3 — “First 10 Reviews” script pack.
    WhatsApp message, SMS template, post-job email template, Google review short-link, and a printable QR code for your van, invoices and business cards.

Support

  • 45-min Zoom Q&A on request within 14 days
  • WhatsApp me directly during delivery week with any questions
Lead directory, 12 months £800–£2,500, every year

Pay your directory bill once. Own the pipeline outright.

The maths

Run the numbers yourself

Your investment £497 one-off, all in, no VAT surprises
What this year’s directory bill is likely costing you £800–£2,500 basic membership renewal, post-Homeserve-era hikes verified across UK sparky forums
Break-even

If this audit helps you cancel your Checkatrade renewal (you decide, not me), you’ve paid for it twice over before the year is out. If it brings you one extra domestic job — rewire, CU change, EICR — you’ve paid for it three times over on the first invoice.

The audit isn’t a promise you’ll rank or the phone will ring harder — those depend on Google and on what you do next. The audit is the foundation that makes either possible.
The process

What happens after you book

Day 0 Payment

You pay £497 via Stripe.

Card. Takes 30 seconds. No invoicing, no BACS, no contract. Klarna / Pay-in-3 available at checkout if you want to split it over three payments.

Day 0–1 Intake

I send you a 10-minute WhatsApp form.

Business name, URL, three postcodes you work, last year’s lead-platform bill, 10–15 job photos. That’s all I need from you.

Days 1–4 I do the work

All the graft, off your desk.

  • Audit your Google listing, website, local rankings
  • Pull apart your three nearest competitors
  • Fix your GBP: categories, services, photos, posts (3 live, 3 drafted)
  • Write the 30-day action plan and build the review-request kit
  • Record the 15-min Loom walkthrough
Day 5 Delivery

Everything arrives in one email.

Audit PDF, Loom link, review kit zip, 30-day plan. GBP is already live and working.

Days 5–14 Your window

Read, watch, action.

Watch the Loom in the van at lunch, action what you want. If you want to jump on a 45-min Zoom to ask questions, book it. If not, don’t.

Day 14+ Fully yours

No contract, no retainer, no drip-feed.

You own everything I built. If you want me to keep running the Google side going forward, we’ll have that conversation — but only if you want it.

About me

Why me?

I work in UK electrical wholesale full-time. Which means I speak sparky, I know your wholesalers (CEF, Edmundson, YESSS, Rexel, TLC, Medlocks), I know your brands (Hager, Wylex, MK, Aico, Fusebox, Click, BG, Scolmore), and I know your accreditations (NICEIC, NAPIT, TrustMark).

What I bring to the table

  • 3+ years running Google Ads at serious scale inside a UK electrical wholesaler
  • 7-figure annual ad budgets managed, well above industry ROAS benchmarks
  • Fluent across Google Ads, Shopping, Performance Max, Microsoft Ads
  • Local trade case, 1.5 years retained: Ben, a plumber in Burgess Hill. GBP recovery → website → first page of Google for “plumber burgess hill”
  • Based in Burgess Hill. Phase 1 I’m taking on Mid Sussex + 20-mile radius only — you’re getting someone local, not a Mumbai call centre
  • One electrician per trading area. Whoever signs first gets the postcode locked down — I won’t take on a direct competitor of yours, ever

What I’m not

  • I’m not an agency. No account manager, no account director, no handoff.
  • I’m not a Yell / HIBU cold-call-SEO merchant. No contract lock-in, no 12-month tie-ins.
  • I’m not going to promise you “page 1 in 30 days.” Anyone who does is the same kind of cowboy you’re trying to escape.
FAQ

Frequently asked questions

How long does the whole thing take?

5 working days from when your payment clears. I don’t juggle — when you book a slot, you get those 5 days dedicated.

Will it work if I’m not in Mid Sussex?

Right now I’m only taking Mid Sussex + 20-mile radius (Burgess Hill, Haywards Heath, Horsham, Crawley, East Grinstead, Hassocks, Lindfield, Lewes, Uckfield, Redhill, Reigate, Dorking, Horley, Tonbridge, Tunbridge Wells catchment). If you’re outside, drop me a line anyway — I may open Phase 2 sooner than planned.

What if I’m not on Checkatrade or MyBuilder?

Same audit, same price, different framing. The product is a full pipeline audit + GBP fix + 3-step plan. The directory angle is the most common starting point, not the only one.

What if I don’t like the audit?

Email me within 14 days. I’ll refund every penny, no forms, no phone call, no sales pitch. You keep the audit, the competitor teardown and the review scripts either way. (See the guarantee below.)

Do I need to learn anything technical?

No. I don’t mock up Figma files for you to edit, I don’t hand you SEO plugins, I don’t ask you to learn Google Business Profile’s back end. You send WhatsApp photos and your directory bill. I do the rest.

How quickly will I see results?

Depends what you mean. The audit and the GBP fix are done in 5 days. Review count typically starts climbing within 2–3 weeks once you use the review-request kit. Google rankings for “electrician [your town]” are Google’s call — I will not promise you a specific week. Anyone who does is lying to you.

Do you offer a monthly retainer?

Not on this page. Let’s do the audit first. If you want me to keep running the Google side afterwards, we’ll talk. Month-to-month, no contract.

Is this going to turn into a cold-call marathon?

No. One 45-min Zoom Q&A is available on request if you want it. No drip-feed emails, no upsell DMs, no phone calls unless you book one.

Guarantee

The Sparky Pipeline Guarantee

Full audit delivered within 5 working days, in plain English, with at least 10 specific fixes you can action this month.

If you genuinely don’t feel it was worth £497 after reading it, email me within 14 days and I’ll refund every penny.

No forms
No phone call
No sales pitch

You keep the audit. You keep the competitor teardown. You keep the review scripts. You keep everything.

What I don’t guarantee: I don’t promise you rankings. I don’t promise you a specific call volume. I don’t promise you “page 1 of Google in 30 days.” Anyone who promises you that is the same kind of cowboy you’re trying to escape. The audit + GBP fix + 3-step plan gives you the owned-pipeline foundation. What you do with it is down to you.
Investment

The Sparky Pipeline Audit

One-off
Full audit + GBP fix + 3-step plan
£497
one-off, all in, no VAT surprises
  • Full written audit (GBP, website, local rankings, spend breakdown)
  • Full Google Business Profile fix (categories, services, 10 photos, 6 posts)
  • Top-3 Local Competitor Teardown
  • 15-minute Loom walkthrough
  • First 10 Reviews script pack (+ QR code)
  • 45-min Zoom Q&A (on request, within 14 days)
  • Sparky Pipeline Guarantee
100% upfront via Stripe (card). Klarna / Pay-in-3 available at checkout.
Next 5-day slot opens for your trading area when booked.
No VAT, no contract, no recurring fees.
Scarcity

8 Mid Sussex towns. One sparky slot each.

When your town is gone, it’s gone. I won’t take a second electrician in the same postcode — ever.

Why the one-per-town rule?

I take on one electrician per trading area (roughly 5–10 miles). Same rule I run with trades already — if I’m doing the work for you in Burgess Hill, I’m not doing it for your competitor round the corner. Your postcodes are locked down to you.

Why it matters to you

  • You’re not paying me to help your direct competitors rank alongside you
  • Whoever signs first in your town keeps that slot — full stop
  • When Burgess Hill (or Crawley, or Horsham) is gone, I will not reopen it until that sparky moves on

Open slots right now — first booked, first locked

Burgess Hill / Hassocks / Lindfield
Haywards Heath
Horsham
Crawley
East Grinstead
Uckfield / Lewes
Reigate / Redhill / Horley
Tunbridge Wells catchment
Capacity: I deliver 2–3 audits a month alongside my day job. Whoever books first gets the first slot.

Ready to stop renting and start owning?

Your Google listing, your reviews, your website, your plan — £497, 5 working days, money back if it’s not worth it.

WhatsApp / Call: 07700 900 123
Email: artur@kazusek.co.uk

“Stop renting leads from directories. Own your Google pipeline.”